Predictive category insights for retail pitches, fundraising and shaping NPD

Blueprint

Predictive category insights for retail pitches, fundraising and shaping NPD

About

Built for challenger brands, a Blueprint report provides predictive intelligence to prove your value to buyers and investors.

The report goes beyond EPOS data to translate your brand's story into a clear, commercial direction.

Built for challenger brands,

a Blueprint report provides predictive intelligence to prove your value to buyers.

The report goes beyond EPOS data to translate your brand's story into a clear, commercial direction.

For brands

For brands

Predict your category's growth, shopper demand & retail readiness.

Predict your category's growth, shopper demand & retail readiness.

Speak Retailer's Language

Speak Retailer's Language

A Blueprint report proves your likelihood of success to a buyer.

A Blueprint report proves your likelihood of success to a buyer.

Incrementality

Demonstrate the value you add to the category and the retailer.

Shopper Missions

Show how you drive purchasing behaviour, for any retailer.

Range Gaps

Identify commercial opportunities in retailer ranges and how you fill them.

breakthroughblueprint.com

breakthroughblueprint.com

breakthroughblueprint.com

For brands

Track category trends & build new SKUs shaped around range gaps.

Track category trends & build new SKUs shaped around range gaps.

Apply for a Blueprint today

Apply for a Blueprint today

We take on a limited number of brands every month. Those who fill current range gaps and have the highest chance of winning retail listings.

By joining the waitlist, you get access to:

10 step guide on how to build the perfect retail pitch, written by Tesco's ex-category director.

Access to data on your brand's performance.

Frequently Asked Questions

Why is Blueprint access limited?

How do you select brands?

How do you select brands?

What happens after I apply?